The Arrow Logo
What's the idea behind this logo?
The concept behind this logo is that it has the face of a speedometer but has the hands of a clock. Runners know that speed and time are always linked. When the logo is horizontal rather than vertical it also looks like a rising sun. As a group, the Back Road Brigade runs in the morning as the sun is rising. Lastly, each arrow is a different length to represent the different distances the Back Road Brigade runs. From a few miles to really long miles, we know it's a whole lot easier to get out there and run with the support of others!
The concept behind this logo is that it has the face of a speedometer but has the hands of a clock. Runners know that speed and time are always linked. When the logo is horizontal rather than vertical it also looks like a rising sun. As a group, the Back Road Brigade runs in the morning as the sun is rising. Lastly, each arrow is a different length to represent the different distances the Back Road Brigade runs. From a few miles to really long miles, we know it's a whole lot easier to get out there and run with the support of others!
